By defining or redefining your service or product offerings, you let your prospects know exactly what you do and who you are. It sets your goals and values. You must have a clearly defined business strategy. Failing to do so is failing to secure your prospects. If you do not know what your strategy is or what your service or products are, you cannot expect your prospect to do so.
Business strategies are living and evolving creatures. Start small and simple and expand on successes. Do not start expansions or strategies until they are clearly defined. You need to know your path before starting down it. Failing to do so can lead to confusion, poor performance, undesired outcomes and more.
Once you have a business strategy in place, you can optimize your web content. By having a clearly defined product or service, you can effectively optimize to meet the needs of that market. Any site can have a bunch or words that a search engine can index, however knowing what your audience wants allows you to write material that search engines can index and save.

Establishing a conceptual and visual identity is vital to creating an effective corporate identity. Your image must relate to your product or service offerings. A business that sells hot dogs will have a more effective image and identity using elongated rounded rectangles in its imagery than using triangles and squares. Maroons, browns and yellows would be more effective than greens and blues.
Once established, the imagery should be consistent across all forms of media. The colors, shapes and symbols should be universally identifiable regardless if it appears on television, in a magazine or on the web. McDonalds and Burger King are great examples of effective imagery across media platforms. They both consistently use logos, color schemes and shapes across their television commercials, printed materials and websites. This consistency builds their corporate identity and allows viewers of these mediums to readily identify their brands.
Guidelines should be set to ensure consistent use of corporate imagery across mediums. These guidelines should define logos, fonts, layout, colors, slogans and more. These guidelines should govern proper usage of corporate identity materials in letterheads, newsletters, brochures, web sites, videos, and more. These guidelines should be revisited and revised periodically to ensure effective and comprehensive use. This allows the corporate identity to easily adapt to new products and campaigns in the future.

Most web and application development companies take what the client asks them to do and write a document about it, get a sign off from the client on the application development specifications and then disappear for a few months to develop the site. Aside from some visual design sketches for design direction, the client is left powerless over the direction the site and application development.
At KJS Enterprise we understand that the client learns more and more about the Internet as a whole, application development specifically and the overall possibilities during the course of the project. So we let the client decide how involved the company wants to be, and how much the company wants to learn through every step of the application development process.
Instead of building a large, closed system that will take a year to complete and may be outdated by the time we launch-we build “Modules” that we “phase in,” which allows us (with the clients help) to gauge response to partial site deliveries, beta test ahead of launch, and respond very quickly and efficiently to market and industry changes and trends.

Our Guiding Principles of Engagement

I. We build everything in a modular fashion to minimize the costs in money and time of adapting to changing conditions and to allow easy integration with other elements and future additions of new functionality to avoid overhauling everything each time.
II. Our integrated project team works closely with client contacts to show progress every step of the way to ensure that what is being built is exactly what is needed (it is easier to accommodate incremental changes during development rather than building a closed system based on initial specifications).
III. We are responsible for quality and continually test our assumptions, designs, and code.
IV. Our team is required to spend 10-15% of their day learning and evaluating new technologies and solutions to integrate into our future development.
Before undertaking any actual development work on a site we first go through a standard set of procedures to ensure that the final product will not just be a technical and visual masterpiece – but that it will also fulfill the vision, needs, and desires of our client.

Here is an outline of some of those procedures.

• We meet with key in house staff to understand first of all what clients expects from the site and where they see the site taking their company in the next several years. And also to get a high level of understanding about the client’s business, products and/or services.
• We do extensive research into the client’s competition and ascertain a precise definition of the desired target audience, user expectations, level of internet experience, and their technical (hardware/software) capabilities.
• After that we hold several internal meetings at SOLENKHI SOFT to discuss different approaches and possibilities and analyze in detail which of our ideas would benefit the client the most based on the above outlined information-gathering steps.
• At this stage we inform the client about the most appropriate and beneficial options we can offer based on the objectives. After in-depth discussions and Q&A, the client has a deep understanding of the possibilities. Armed with this knowledge, the client can adequately access and utilize our high level Internet skills.
• At that point in time we start putting together a specification document that outlines the elements involved, describes the “modules” and “phases”, a budget and outlines delivery milestones and deadlines.
• The specifications are shown to the client for approval and discussion, and refinement if necessary. Once the specs are approved, the budget is finalized and signed by the client, and a Purchase Order is issued.
• With firm specifications in our hands we start the development process. This process takes place on several team tracks-thus we have a team working on visuals, a team working on programming, a team working on interactive animations, a team working on content and assembly. Each team is guided by a Lead Designer, Programmer, Animator etc. All are overseen by one of our art directors, project managers and account managers.
• At that point in time we start putting together a specification document that outlines the elements involved, describes the “modules” and “phases”, a budget and outlines delivery milestones and deadlines.
• During the development process we show the client the progress and let the client test the system prototypes; the client provides feedback and modification requests that are immediately implemented into the future development process.
• Once the development is finished all systems are integrated with each other and are tested for satisfactory operation even under extreme conditions. Beta testing for usability is also done at this point.
• Modifications are done to the system based on the stress and beta testing results.
• The Website is launched!
• User Feedback is gathered and web site statistics analyzed to see if some parts of the site need improvement and clarification.
• Based on these analyses recommendations on improvement are made.
• Client has a full online point-and-click administrative interface to the company’s website that enables updates and modifications to site.

KJS Enterprise Ltd. continues to monitor site and maintain flawless operation and implementation of any needed improvements based on site operation, user feedback and statistics analysis.

System integration can take any website to a higher level. A website is only as good as its usefulness for a company’s day-to-day operations. It must go far beyond a nice look that entices people to visit it. It should also entice people to “interact” with it. Once a user interacts with the site, that data must be sent to the back office and integrated into any applicable systems and databases to facilitate sharing of customer and prospect information.
By the same token, prospects and customers may want to access transaction information online rather than by telephone.
Hence through system integration, we tightly integrate the websites and web applications we build with a client’s back office environment, allowing any authorized company staff member to access, update and perform tasks with that data. For example, a marketing manager may want to access all customers who purchased certain products online, analyze time spent on the web site, and click through behavior. This information can then be applied to relationship marketing, up-sell or cross-sell campaign development.

Getting prospect to view your site and make purchases is only half the value of your web site. Learning how your users interact with, use, and navigate your information makes up the second half of the value of your site.
By monitoring what pages a single user visits or information they access during a session on your site, you can begin to understand what they are looking for. They may have found your site looking for one product, but may find other product you have more fitting or compliments their original inquiry. Amazon has an excellent example of this. When you look at the details of a specific book, you are offered other recommendations based upon what other visitors have looked at and purchased along with the current book. This is a calculated move on Amazon’s part. By presenting these extra selections, they either sell another book or get you to find an alternative to your first find that may not necessarily have met all your needs.
Traffic analysis also allows you to see what products or services are driving visitors to your site and what is not. This can help you to evaluate product selection and placement on your web site.
Usability studies can greatly increase the conversion and retention of your prospect. Understanding how a visitor views your site can help you to adjust layout and content. If you could find the perfect layout location to sell a product wouldn’t you want to use it? Every aspect of a sites visit is up for analysis. The color, navigation, imagery, and layout effect how users perceive your company. Taking the time and effort to make the experience more pleasant, informative and efficient tells your visitor that you care about their experience and you want to do business.
Interactive polling is an excellent opportunity to get feedback from your visitors even when a sales transaction is not made. Polling helps you to learn who your visitors truly are and why they are on your site. You may find that an entirely new market exists for a product that you were not aware of.
By analyzing how visitors interact, view and navigate your website, you learn about your customers and your market. You can make site adjustments and product placement choices. You can make suggestions to your customer or place a product where the customer is most likely to notice it. Analysis is crucial to an effective web marketing strategy.

The demand for Closed Circuit Television (CCTV) in today’s society has increased dramatically in the past 10 years. This trend is true for both Commercial & Residential applications.

We can provide Solutions to the very basic…”Who is that” to the more Robust …”Remote Access through Smart Phones, License Plate Identification, & Pan/Tilt/Zoom cameras.

Helping city officials and connected solution providers create trans-formative new services that make cities safer and more efficient

The Internet of Things (IoT) is making it possible to make cities greener, safer and more efficient. By connecting devices, vehicles and infrastructure everywhere in a city, governments and their partners can reduce energy and water consumption, keep people moving efficiently, and improve safety and quality of life.

In smart cities, many different stakeholders must work together to provide the best technology solutions. Network operators, managed service providers, system integrators and technology providers all have a role to play in working with governments to enable smart city solutions. The key is building these solutions on an open, standards-based communications platform that can be continually re-used and re-imagined for new services, insights, and applications.

With its proven reliability, simple deployment and ubiquitous reach, cellular is an ideal technology to connect IoT applications. And Sierra Wireless offers an industry-leading portfolio of integrated cellular machine-to-machine (M2M) solutions to make the smart city come alive. From connected street lighting to intelligent public safety and transit solutions, to smart energy and water management, we provide the complete solution—wireless modules and gateways, architecture, cloud platform, managed connectivity services and more. Technologies like these allow cities to develop a unified IoT infrastructure to support a full range of smart city solutions, bring them to market faster, and transform service models and experiences for citizens.

Transform your IT infrastructure to 
Match the Speed of Business

IT infrastructure is more than the base of your technology stack. It is a driving force for rapid response to shifting trends and evolving customer demands. Get ahead with our IT infrastructure services and solutions that are built to help make your enterprise stronger and faster. Choose from colocation, managed hosting or cloud infrastructure—or work with our team to weave them all into one hybrid solution. We also monitor and manage system performance to free up your teams to focus on strategy. The right IT infrastructure can help your business:

• Improve customer experiences.
• Reduce time-to-market.
• Grow or shrink resources easily.
• Expand e-commerce capabilities.
• Protect and maintain your data.
• Sustain service availability.
• Roll out new applications sooner.
• Colocation